China anti-theft door industry in the absence of ready, has ushered in the overcapacity, high investment competition, low growth, low profit period. There are many reasons for the problem.. But overall, the lack of demand, overcapacity is the biggest problem of China's anti-theft door market.

Overcapacity is always related to the homogenization of the product. And the reason for the product homogeneity has two main reasons: first, the lack of innovative technology, two is the brand established thin. The first point is related to the central interest of the product, and the second point is related to the extension of the product.. The first point is the soft underbelly of Chinese enterprises, not only is the anti-theft door industry lack of technological innovation, almost all of the industry innovation are lacking. Its essence is a problem of national education and innovation environment. The second point is the weakness of anti-theft door. Think normally, anti-theft door industry in the face of the customer base is spread, generally rational purchase, group decision, so industry entrepreneurs believe that the real value, ignoring the intangible value, especially to the brand as the representative of the rational value. For a long time in the promotion of marketing over reliance on sales, brand awareness is weak, the brand management is marginalized, vacuum.

Overcapacity is actually the product of the market economy, there are people looking for opportunities in the market, so there may be overcapacity problem. Overcapacity is inevitable in the process of industrial development, and it will be resolved in the market competition. Well, the moderate overcapacity should be normal, but also allowed. And the industry overcapacity, on the one hand, because the industry is highly competitive, on the other hand, and their own production patterns.. This development and the development of the western developed country anti-theft door industry has not much difference. They can find the solution, our security door enterprise must also have a good way out.

So, the industry overcapacity in the anti-theft door industry, still have to develop and grow, but also on the security door to fight the world. What is the magic weapon that is to hold the innovation this soul tightly, continuously push forward the technological progress, and vigorously promote the industrial upgrading. The excess of backward production capacity, as soon as possible eliminate, the "high input, high consumption, high emission and low efficiency of backward production capacity, to resources, ecology, environment and caused huge losses and hazards, itself, it is difficult to sustainable development. Through the means of the market, through the full competition, so that they are naturally eliminated. And technological innovation and comprehensive progress, but also to bring strong competitiveness of enterprises. In the long run, this is the big direction of the anti-theft door industry development.

Secondly, the anti-theft door overcapacity has a big opportunity to market integration. Many well-known enterprises in the western countries of anti-theft door, is through the industry restructuring and mergers, and eliminated a large number of small and medium anti-theft door company, so as to develop and grow. In our country, it should be an inevitable phenomenon.. Our anti-theft door enterprises should have such an ambition, there is the determination and courage to become bigger and stronger enterprise.

When China's anti-theft door industry in relying on external input technology and brand, the external market demand is strong, anti-theft door enterprise products will stream from time to time sold overseas, form the market unprecedented prosperity illusion. But once the international market presented the landslide, especially in recent years continued weakness and demand contraction, this contradiction immediately manifested, become very sharp. The final image is the capacity of the excess. Overcapacity is a relative concept. As we know in the middle period of the capitalist economic crisis is relative surplus of consumption of the crisis, is unrestricted society of consumption and labor people down from time to time purchasing power compared to the products resulting from excess crisis.

Enterprise to deal with this relatively excess capacity, from the two hands, a hand to develop and innovation, a grasp of brand building. Technological innovation and brand building are all products differentiation, and the differentiated products not only can produce new market competition, but also can arouse new market demand.. Technological innovation is a breakthrough in the market the old equilibrium, reconstruction of the market equilibrium of the reactionary elements; brand is let you smooth introduction of the new market, stable market position, to prevent sharp price war.