The real estate market continued downturn, as the industry chain downstream anti-theft door industry pressure can imagine, once the sun bright anti-theft door industry, now the industry has overall decline.

Throughout the country, there have been an anti-theft door stores, the phenomenon of the closure of stores, the major brands of sales have been varying degrees of decline. Buffett said, only when the tide goes out to know who is swimming naked. In fact every difficulty, for some enterprises may be drowned, but for those who can grasp the pulse of the times, have very strong innovation ability of enterprises, the crisis will actually be turn for the better.

Seven opportunities for anti-theft door industry:

The first one is the opportunity to enter the field of anti-theft door products

For a long time, the anti-theft door enterprises are relying on the survival of the supermarket, when the market is good, some products of large stores, small and medium-sized anti-theft door enterprise is climb. But in this round of reshuffle, some can not adapt to the new environment of consumer brands have quit the store, this is in line with today's consumer expectations of products into the provincial capital city of big stores a great opportunity.

Second is the dealer to change the brand to the enterprise brings opportunity

Now is the dealers abandon old brand pursuit of the peak of the brand new, some dealers in after the original brand hard support, give up the lack of long-term competitiveness of the brand, and to find new partners. Those with brand awareness and market competitiveness should seize this opportunity.

Third is the opportunity for electricity suppliers

At present, the macroeconomic impact of the economy, the economic slowdown, in which most consumers in shopping will consider the price of the product. The operating costs of the electricity suppliers generally lower than the physical store, so high cost for online sales will attract more consumers.

The fourth opportunity is the brand enterprise opportunity

Now many families of the anti-theft door has to update, when consumers experienced for the first time to buy the anti-theft door is not satisfied, then in the second purchase or for their children to purchase home when, there will be new ideas and aspirations, they are more emphasis on security, emphasis on environmental protection, emphasizing that durable, emphasized to meet the personalized needs. This time the opportunity to brand companies, in order to buy more confidently, more consumers will choose the product of the brand anti-theft door enterprise.

Fifth opportunity is the county market opportunities

Now the county's anti-theft door market, generally small, single product stores etc.. But with the substantial increase in market demand, brand products, cost-effective products in the county market has gradually shown its advantages, and with the increase in the purchasing power of consumers, high-end anti-theft door in the county market also ushered in the spring.

The sixth opportunity is a merger opportunity

China's anti-theft door enterprise is numberless as the sand, only the size of the anti-theft door manufacturing enterprise amounts to thousands of, the anti-theft door industry concentration is very low, is still in the extensive stage of development. In the difficult times, some of the strength of the enterprise will be very low price of the acquisition to quality resources, and expand the size of the enterprise, consolidate the foundation of development.

The seventh opportunity is the opportunity of the personalized market

At present, China's furniture consumer has been great changes, we face the consumers more 80, 90, their consumption characteristics have is no longer a parrot, but their own unique consumer advocates, pursuit of individual consumption. Therefore, the arrival of the era of personalized consumption, our anti-theft door enterprises to keep pace with the times, launch personalized products, to create personalized brand, find their footing in the individual market.

Mighty wave crashing on a sandy shore winner. Great companies are to seize the opportunities again and again, again and again the disaster resistance. We analyze the common features of some successful companies, they are the essence of the industry, and have the core competitiveness. 2014 will be very difficult, anti-theft door industry must adopt new thinking, Baotuan heating, powerful combination, the positive transformation of products, continue to broaden the sales channels, can we overcome the difficulties to successful break out of an encirclement. As long as the current difficult period, will usher in the anti-theft door industry and another spring.