admin
May. 30, 2015
Industry news
According to industry sources, with the changes in the real estate market, the domestic anti-theft door industry in 2015 began to enter a pre integration. That is, the market itself, its suppliers from the perspective of supply, should be the need to go to the stage of integration, security door as the basis of the real estate industry, this integration and transformation is a necessity.
The transformation of national norms, brand awareness, environmental protection and the use of function, and the secondary housing market will become main influence factors, resulting in 2014 domestic anti-theft door market is gradually changed......
First, the national standards change, such as fire, the national standards require more than 6 storeys home doors need to have the fire function. The implementation of this in 2007. The fire protection specification strengthens the request for each one of the different sizes of the product, and needs to have a separate fire certification. This will increase the investment of enterprises, leading to some small fire door anti-theft door enterprise, can not afford such a financial burden. So the advantage of the industry naturally to the more high-end, large-scale corporate tendencies.
Second, the national brand awareness, in recent years, in the automotive, luxury and cosmetics industry, the brand awareness has been deep into the hearts of the majority of the audience. As an anti-theft door industry, its brand awareness, the main rely on the development of the real estate industry. From the original real estate construction bare floor, to the hardcover building era. Construction and decoration materials used more show, this time the brand began to play its very important function for the real estate market points. If a real estate, the use of high-end products, but also in good lot, so that the price per square meter, may be high, the price will be a positive incentive.
Third, to transform the industry, environmental protection and the use of functional transformation, people from the most primitive to fire anti-theft function request to more emphasis on ease of use, and decorative effect and aesthetic categories, as a decorative material, combination of need and room decoration style and integration into the more fashion elements.
Fourth, from the dynamic, is the secondary housing market more active. The more active trading rate, the retail market is also active. Also some relatively low-end real estate developers, material used is relatively low-end products, so after the owner to buy a house, the first thing is a change in anti-theft door, this time going from the retail channel to buy. And a lot of second-hand housing renovation, more than ten years of housing turnover probability is more and more high, requirements on the retail market also began to more, so in the retail is also a big trend.